The Finns promise to “save the world from stress”!
Despite these results, the Finns don’t give up. The results will be further studied and evaluated. Many claim that they may become the basis of a new model of social coherence in the future. The established Nordic model of social welfare, based on the concept of “high taxes – generous benefits for all” may take a new twist. In the meantime, the Finns call for their residents to become the country’s happiness guides. The “Rent a Finn”
campaign aims at showing to the country’s international visitors that the secret to happiness is doing it the Finnish way: embracing nature.