Wednesday afternoon at a company office in Oslo. It’s not 5 pm yet but the employees pack their bags. It is time to get outside and immerse into nature. Altogether. Company policy you see. This is official and many companies in all the Nordic countries do this. It is a perfect example of what they call “friluftsliv”.
If you happen to know some German, you might get it. If not, you might correctly guess that this is another Nordic concept that has been gaining traction. Not only in the Nordics but around the world. You see, the more digitally connected we are, the more we need nature. Right? But what is this friluftsliv craze all about?