What’s the price?
Well, you don’t know the price. You order your coffee and food and when it is time to pay, you“pay as you feel”. What you believe is a fair price for the quantity and quality of your orders. This initiative is valid Monday to Friday from 8 in the morning to midday at 12. Some people pay more, some people may even pay less. But at the end of the day, it is the total balance that counts.
The owners say they did not do it, in the belief that their customers would pay more than the regular prices. Money is not behind this. They wanted to contribute back to the local community that has supported them so far. This is why the scheme also includes the option of “paying as much as you can”. How nice!
This system, that has already been tested elsewhere in the world, is based on people’s sense of fairness and justice. Trust too. You know, trust is an intangible social bond. It requires both sides to commit. In the case of Pallett’s “pay as you feel” scheme, the owners trust their customers that they will pay a fair price for their orders. On the other hand, the customers trust the people at Pallett that they will deliver high quality, so they can pay them that fair price. It’s a win-win situation.